April J. Rudin, Founder and President of The Rudin Group is an acclaimed financial services marketing strategist and digital media expert distinguished by her ability to forecast, analyze and illuminate critical trends in the industry. A wealth management sector specialist and social media authority, April has partnered with many of the most revered financial institutions in the world to design and execute forward-looking marketing programs that take advantage of essential communications channels. April recently became the first woman elected to the Hedge Fund Association board.
Mark Shore, a well-known expert on alternative investments with more than 25 years of investment, research and alternative investment experience founded the research and consulting firm Shore Capital Management LLC in 2008. The focus of the firm is alternative investments with clients ranging across the spectrum of the industry. He is a frequent speaker at alternative investment events and his research is published by global publications and organizations. Mark is also an Adjunct Professor at DePaul University’s Kellstadt Graduate School of Business where he teaches the only-known accredited course in the U.S. on managed futures.
April and Mark will be discussing communications and marketing of alternative investment managers. For business development, marketing and communications are very important for asset managers to actively and properly incorporate into their business management, but often don’t. They will be talking about the good, the bad and the ugly of marketing and communications. Novice or seasoned professional in the industry, this is sure to be an exciting and educational show.
Skewing Your Diversification is live Sunday nights at 9pm ET.
Follow Mark Shore on Twitter, Facebook and Linkedin